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Key Questions In Media And Science Education

From Media and Informal Science Learning

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Creating a Holistic System


Why is there no ISE and media learning community today and what would it take to establish one? At a minimum, how do we make sure that all the groups of practitioners directly tackling these problems are communicating and collaborating with each other?

To be answered by the group. ...

What is the nature of the/a larger system of informal learning entities and resources? How is it defined, populated and linked?

To be answered by the group.

How can practitioners better integrate media into more traditional science learning spaces e.g. science centers and parks to support and extend the learning experience?

To be answered by the group.

What are the optimal strategies for media and ISE to develop, launch, and distribute multi-platform (systemic) offerings?

To be answered by the group.

How might the tenets of effective communications campaigns apply to the question of building public policy/awareness/support of a strong informal learning sector?

To be answered by the group.

How might an integrated system serve a variety of audiences, such as adults and underserved populations? How can such a system enable getting closer to where the audience is?

To be answered by the group.

What are the implications for an informal science learning system in terms of public policy-making and sustainable funding?

To be answered by the group.

What assumptions are implicit in our questions and approaches (e.g. differences between the ways ISE and media practitioners look at the world) that need to be thoroughly examined and fleshed out so that we're all speaking a common language and from a common understanding?

To be answered by the group.

Does globalization present new opportunities and responsibilities for informal science practitioners? If so what are they?

To be answered by the group.

How do media/ISE practitioners get the private sector (the main science/scientist consumers) more involved (e.g. the Lockheeds of the world that need 10,000 engineers and can only find 3,000 in the US.)?

To be answered by the group.

What is the appropriate interface between informal and formal science education for media and ISE practitioners? What are the barriers to building a more expansive and seamless relationship? Where are the most fruitful and promising intersections?

To be answered by the group.



How much of what we need technologically has already been invented and just needs to be better, more broadly and deeply used? What new technologies and media developments in the offing are most likely to be useful to our community and ought to be planned for?

To be answered by the group.

What should ISE be doing to leverage various forms of convergence (virtual/real; man/machine; people/people)?

To be answered by the group.

What should ISE/media practitioners be doing to deal with or leverage new media "abstraction" phenomena such as hyperlinking, multitasking, sensory diffraction, and the sheer volume of information consumed?

To be answered by the group.

How do we best integrate ourselves into an increasingly fragmented media landscape? How do the variety of media formats (television, games, mobile technology, etc.) work with one another?

To be answered by the group.

How do we more effectively add/integrate learning into entertainment vehicles (games, hand-helds, social media)? How do we more effectively add/integrate entertainment elements in the learning?

To be answered by the group.

What is the appropriate balance or synthesis between top down and bottom up driven approaches to media-based ISE? How can practitioners better enable and facilitate bottom up approaches?

To be answered by the group.

How do you get more of whatever good results you're already getting (scaling, distribution, etc)?

To be answered by the group.

Where could we be as ISE/media practitioners and why aren't we there?

To be answered by the group.

Definitions, Goals, Research and Impact


What are the goals of media-based informal science learning? Are the six strands of the National Resource Council report the basis of this conversation? Do they need to be expanded? How?

To be answered by the group.

In the "dizzying array of opportunities, what should the priorities of ISE and media practitioners be (beyond the six strands of the NRC report)?

To be answered by the group.

How can media-based ISE best tie into (broad-based) national goals (e.g. the "moon shot" of the day [currently clean energy])?

To be answered by the group.

What role should media/informal science practitioners be playing in the dynamics of changing definitions of what science is and who scientists are? How can/should learning researchers be better integrated into the process of ISE/media product/service development?

To be answered by the group.

What does ISE/media "leadership" imply or involve in the current context? What about "bold ideas" or "innovative" approaches?

To be answered by the group.

What is the impact, both short term and long term of ISE/media collaborations on learning and attitudes toward science?

To be answered by the group.

What kinds of media/ISE collaborations produce the best results (in terms of learning and attitudes towards science)? What are the best connections between media-based ISE and the way people naturally learn?

To be answered by the group.

What metrics should determine "best practices" and what the "best" approaches are in media/ISE collaborations?

To be answered by the group.

These questions emerged in a two day in-person conference held in Baltimore on March 11-12, 2009. As answers get fleshed out, we'll create separate dedicated articles for each question. We're open to additional questions being added, but would like to get some good answers to the current questions as a priority.

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